While working at Mainfreight and CaroTrans, my team was in charge of running the socials for both companies. One of the bigger projects we were tasked with when I joined was to give CaroTrans a presence on social media that they hadn't had before, especially for LinkedIn. Once we settled on the look and feel, the general content themes, and topics, we came up with a strategy that matched their selling goals, as well as our marketing goals for the group. I created designs and copy for many posts during my time with CaroTrans, and was in charge of responding to any messages or interactions that needed attention.